Advertising & Public Relations
Web Resources
Ad
Media
Net: This is the Electronic Reading Room for advertising-related
materials from the University of Texas. Includes advertising law
and
ethics, links to the advertising world, famous slogans, etc.
Advertising Age: Ad Age is
well known
for presenting accurate weekly information on marketing,
advertising and
the media. The section on Ad Age Data has circulation
rankings, top
global markets, and leading national advertisers.
American Democgraphics/Marketing
Tools: American Demographics allows one to search past issues
of
their archive. Issues topics with data are available.
Clio
Awards: Information on the Annual Clio Awards. The archvies
can be
searched by advertiser, ad agency, credited people, and media
type.
John H.Hartman
Center for Sales, Advertising, and Marketing History: Located
at Duke
University this is one of the nation's pre-eminet programs
for the study
of sales, adverstising, and marketing. One interesting
image database
they have is Emergence
of
Advertising in America:1859-1920, which is an online image
database
illustrating the rise of consumer culture, especially after
the American
Civil War. Connect to Ad*
Access, an image
database of over 9,000 advertisments printed
in U.S. and Canada from
1911-1955.
Marketing
and Advertising: A collection of resources available to students at
the
Unviveristy of Tennesssee.
Public Opinion/Public
Relations
Web Resources
Guide to Public
Opinion
Resources
Council of Public Relations
Firms:
Links to PR firms, including industry rankings.
Institute for Public
Relations
O'dwyer's
PR
Daily: Partial list of 2,400 largest pr firms
Public Relations Society of America: Includes links to public relations resources,PRSA links, newspapers,
magazines and broadcast outlets, corporate information and stock
quotes,
federal government and politics, and media sites.list.
Finding Journal Articles
coming soon!
Finding Books
coming soon!
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